India, a densely populated country with a population of 1,387,297,452 (as of 1st Jan 2020) ranks second in the world.There are ample opportunities that are created every minute for the people. And when we say digital marketing, then note that the future of digital marketing in India and the scope of Digital Marketing Course in Lucknow in future is going to get brighter in the coming years. A mobile phone has become the basic need for everyone.
Even if your mother wants to try out a new recipe, she definitely uses YouTube to take the jot down what is needed and how it is to be done. And when it comes down to the business, no doubt the trend of digital marketing is on the boom.
Everyone wants to market their products and services through the internet to increase the reach. Compared to traditional marketing these are some key benefits which make this marketing strategy more effective and affordable.
According to a survey (by Internet and Mobile Association of India (IAMAI)), India will have around 564 million internet users by January 2020. This will create a fascinating business opportunity to sell services and products to a growing population of tech-savvy internet users.
Let’s list down the top 10 reasons as to why the future of digital marketing is going to be bright in India.
1. Drastic changes in traditional marketing
The previous traditional set of marketing was limited to door to door and mouth publicity. Previously the marketers were using physical manpower to promote their products. But now with the changing times, people want everything at their fingertips.
And fulfilling the needs of the customers is the highest priority of every business. So the trend of digital marketing took off a few years back. Now that even the smallest thing can be found on the internet. People and the marketers are really going gaga over this digital marketing trend.
How was the marketing for real estate earlier? It was mostly through print media or banners. But now, all the real estate giants are preferring the digital platform to market their blissful homes to their customers. Making the content engaging is now their mantra to succeed.
In this way, we all can clearly see the difference of how traditional marketing has seen a drastic change. And it has been taken over completely by digital marketing.
2. Digital is the new name
Everyone in the country is preferring digital marketing over everything else. Even the startups are launching their business via digital marketing. This platform eases the process of every business. The company doesn’t have to deploy the manpower to go physically into the market and promote the product.
It offers a wide range of economical, powerful and contemporary mechanisms and mediums of marketing. Every type of product and service is now opting for the option of a digital marketing agency. Because they know that this is the proven platform. Right from tech giants to hoteliers are on the digital platform.
3. Government’s “Digital India” initiative backs up
In order to transform the entire ecosystem of public services through the use of information technology, the Government of India has launched theDigital India programme with the vision to transform India into a digitally empowered society and knowledge economy.
Now, the opportunities are not only available in metro cities but also in small towns. The government has also come up with the application for Employment programs. Everything is going digital these days. Thus, if we talk about Digital Marketing Course in Lucknow, then you are at the right place. Stop debating over the choices and get to know what benefits it holds.
All of this means that if the government is also giving a helping hand, then why to avoid it! Government is coming up with many projects under the Digital India initiative for the youths of the country.
4. Reaching global markets
Today, it is said that “Being Digital is Being Global”. And this is the reality. Through digital platforms like Facebook, Twitter, Instagram, LinkedIn, one can reach to the audience of any corner of the world. The reach of these social media platforms is so huge that you can connect with almost everyone now.
In India, many people are doing business whose target audience is the USA only. So anything is possible with social media. Many companies from the USA also prefer Indian Digital Marketing Agencies to plan out their social media campaigns.
In other words, there’s a lot happening in India’s digital marketing space. Many people are talking about it and searching for it as well.
5. Institutions coming up with Digital Marketing courses in Lucknow
Many institutions are nowadays introducing degree courses in digital marketing that have a practical approach. The academic courses are residential and online both.
Even many digital marketing agencies now have their own academy where they teach digital marketing to the prospective students. It is as simple, when there is demand, there has to be a proper supply. The demand for digital marketing is on the rise and those who know are coming up with ideas to train the students.
6. Small towns getting digitally equipped
Metros are already a part of the digital economy. But now as the scope of digital marketing is increasing, the towns and cities are also getting highly connected with digital mediums.
Comparing it with other marketing platforms, digital marketing is one of the most affordable media to promote the product. Gone are the days when one was spending thousands and lakhs n getting the ad printed in the newspaper. With digital media, it has become so easy. If you are a real estate company, you can promote your new project on social media by reaching thousands of people at one time.
Many industries and new start-ups, all are heavily investing in the digital marketing activities. They are looking for people who can devise and implement digital marketing strategies that suit their needs.
8. Higher engagement rate
Since people are heavily using social media for everything, the engagement rate ought to be higher. People need quality content for updating themselves and getting entertained. So it is the responsibility of the digital marketers to generate content that engages the audience.
Many startups are getting launched in small cities and they are reaching the global audience via social media. The online food delivery service keeps its audience engaged all the time by posting creative content on the Facebook page. Their page is all about food but they make it so creative that one cannot scroll it down without hitting the like button.
So the bottom line is, if you are creative, you will be a big hit on the digital platform.
9. Growth in the number of internet users
It has been predicted that the number of internet users will cross 550 million by 2022. This is because, the rate in which the country is growing in terms of everything, people will be heavily dependent on the internet in the coming years.
10. Increased digital classifieds market revenue
It has also been predicted that the revenue generating from digital classifieds is going to be five times more than it was in 2015.
All the revenues will be doubled by 2020 in the field of digital marketing. Therefore, in order to put yourself in the driving seat, all the Indian businesses have to be well-worse with Digital Marketing Course in Lucknowin order to represent the country in the global marketplace.
Not only businesses but the candidates who are looking for a career opportunity in this field can find lakhs of jobs in almost all the cities.
The scope is wider when it comes to digital marketing. Digital Marketing will remain as the most powerful way of Marketing in the future. But as the dynamics of digital marketing is changing every day, a digital marketer has to be agile, alert, smart and adapt to latest changes. Not only that, digital marketer of today and tomorrow will have to anticipate changes and implement it way earlier than the change actually happens so take advantage of it.
So if you are thinking ought to or not, it’s indeed the right time for you to go digital!